Home » Coolfarming: Turn Your Great Idea Into the Next Big Thing by Peter A. Gloor
Coolfarming: Turn Your Great Idea Into the Next Big Thing Peter A. Gloor

Coolfarming: Turn Your Great Idea Into the Next Big Thing

Peter A. Gloor

Published
ISBN : 9780814413876
ebook
239 pages
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 About the Book 

Pursuing new ideas is clearly the way to gain business advantage in the new millennium. But its not enough to simply chase after ideas that have already happened. To truly benefit, individuals and organizations have to foster the new creativeMorePursuing new ideas is clearly the way to gain business advantage in the new millennium. But its not enough to simply chase after ideas that have already happened. To truly benefit, individuals and organizations have to foster the new creative impulses around them. Coolfarming shows readers how they, like bee keepers, can nurture exciting trends and unleash their creative swarms output of next big ideas. Featuring real life examples from Linux to Twilight, from Procter & Gamble to Apple, Coolfarming provides readers with invaluable insight on how to: Provide a fertile nurturing ground for developing original ideas Determine what cool means for ones target group, and what attributes the next big thing should possess Convert creative dreams into real products by enlisting the help of a dedicated and passionate Collaborative Innovation Network Carry new ideas over the tipping point into widespread phenomena Those who want to stay ahead of the curve and ride a wave of profit need to learn how to find, develop, and popularize the trends of tomorrow. Coolfarming is the answer.